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National Collegiate Alcohol Awareness Week October 16th-23rd 2011

October 19, 2011
 Plaza College
# 202, 74-09 37th Ave, Jackson Heights, NY 11372
www.plazacollege.edu    (718) 779-1430
 *** Press Release ***

Over the past decade, alcohol consumption among college students has remained relatively unchanged. Two out of three college students drink alcohol, and 42% report binge drinking in the past few weeks (MarketWatch). In addition, according to the 2010 Monitoring the Future Study, 13% of college students report having 10+ drinks in a row at least once in the past two weeks, occurring more often among male students compared to females (MarketWatch). 
National Collegiate Alcohol Awareness Week (NCAAW) is a national campaign promoted by the Boosting Alcohol Consciousness Concerning the Health of University Students Network (BACCHUS) and by the Coalition of Higher Education Association for Substance Abuse Prevention. 
BACCHUS’s mission is to promote alcohol awareness on more than 900 college campuses across the US, providing students with alternatives to alcohol abuse and guidance on making responsible alcohol use choices.
The Coalition of Higher Education Association for Substance Abuse Prevention alliance of 20 higher education associations, including the American Council on Education, is also dedicated to promoting education, research, networking and national activities to help eliminate substance abuse on college and university campuses during NCAAW.
The 2011 NCAAW campaign theme, “Raise Your Voice! You CanSave a Life!” contains a message of student empowerment through taking a stand that is safe and healthy against alcohol abuse. The message supports personal responsibility and gives practical safety tips about avoiding excessive drinking, driving after drinking, and not riding with a driver who has been drinking.
As part of NCAAW, Shaquille O’Neal and The Century Council announced a new partnership that aims to fight binge drinking on college campuses throughout the US, a rising problem. 
Shaq will work alongside college students to bring the voice of the students to life by producing student created videos that address the serious issue of binge drinking on campus. Shaq stated, “This dangerous binge drinking on college campuses has got to stop… the best way to change this culture is to have the students address the issue face to face. I’, psyched to work on this project and firmly believe we can make a difference,” (MarketWatch).
It all starts with you! Take responsible action, and educate your friends and peers on the dangers of binge drinking and alcohol abuse.

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